According to a recent article in the New York Times, devices for self-massage have become more common as the recession has made professional rubdowns look prohibitively expensive. According to the American Massage Therapy Association, the average price of a massage is $63 an hour.
While it’s hard to say how many people do self-massage, many athletes swear by it, and a growing range of products are available in stores and online. A foam roller, which costs about $25, is just one of a family of products that can relieve tight muscles. Also very useful to cyclists, who tend to suffer from tight calves, is the Stick.
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We call our foam roller the Pillar of Pain! It feels great when you are done, but can hurt like the devil when you get into a tight area.
Here are some examples of how to use the foam rollers (there are at least 15 good videos on YouTube – these are just a few):